Under the creative direction of HENX, we realised a TV- and social media spot for the "Long Night of Research" 2024. Based on the subject matter by Georg Liebergesell, we created three unique worlds, consisting only of animated photos, that convey the slogan "Join in. Discover. Marvel." visualised. Polaire Audio provided the perfect soundtrack for the spot.
The circle is a central element in the composition. The journey through the three worlds goes through these circles to finally arrive at the central subject. There is a lot to discover during the "Long Night of Research"; this feeling is conveyed well in the advert.
The advert was broadcast on Austrian television before the event and was also used as advertising on social media platforms such as YouTube, Instagram and Co.